Latergy

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Latergy, LLC ** (646)290-0453 ** lthomas@latergy.com

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TelevisionWith so much streaming, downloading, uploading, mashing, tagging and sharing … Does anyone watch TV? The Internet is amazing if you want to engage well defined audiences with interactive messages. Television, however, remains the best way to reach the masses. More people watch now than ever before. They’re just spread out across the ‘dial’. Nielsen’s recent Three Screen Report reveals that Americans watch: - 35 hours of TV per week - 2 hours of time-shifted TV per week - 22 minutes of online video per week - 4 minutes of mobile video per week - 35% more time using the Internet and TV simultaneously As shift happens with certain demographics, we fine-tune the media mix. If Content is truly King, TV is the royal chariot.