Latergy

Narrative Marketing

Latergy, LLC ** (646)290-0453 ** lthomas@latergy.com

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Narrative Marketing A funny thing happened on the way to Convergence, but Narrative Marketing is nothing to laugh about. Since the dawn of the Internet pundits have been predicting a convergence between TV, the Web and now mobile. The iPad is the latest proof that its happening. Along the way, another bullish shift took place - the convergence of PR, Marketing and Advertising. Narrative Marketing is the delivery of a PR message in an advertising vehicle. The Content is authentic, relevant, educational. It is packaged into 15, 30 and 60 second spots that are precisely placed with online, on site, broadcast, satellite and cable media buys. Narrative Marketing's placement guarantees reach and the informative style resonates with consumers in control who will flip or click away if you waste their time. Don't get side-swiped by careless Content drivers

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