Latergy considers all of the angles and leverages Earned, Paid, Owned and Shared media to reach and engage your target audiences on multiple platforms. Whether on TV, Web or Mobile … via public relations, advertising or hybrid tactics … we create a blend of media that drives desired outcomes.
Content is produced with each or all mediums in mind and distribution is often monitored and adjusted in real-time. The days of TV or web, Earned or Paid are over. Today’s marketer needs a sophisticated mix to cut through the content clutter.