A funny thing happened on the way to Convergence, but Narrative Marketing is nothing to laugh about.
Since the dawn of the Internet pundits have been predicting a convergence between TV, the Web and now mobile. The proliferation of tablets is the latest driver. Along the way, another bullish shift took place – the convergence of PR, Marketing & Advertising.
Narrative Marketing is the delivery of a PR message in an advertising vehicle. The Content is authentic, relevant and educational. It is packaged into 15, 30 and 60 second spots that are precisely placed via online, on site, broadcast, satellite and cable media buys. Narrative Marketing’s placement guarantees reach and the informative style resonates with consumers in control who will flip or click away if you waste their time.
Don’t get lost in the clouds.